Market Scan Case Study

WHO IS MARKET SCAN?

Market Scan is a software firm and data aggregation company that tracks nearly every automotive lender in the US and each of their sales programs (including rebates and incentives).

MARKET SCAN'S CHALLENGES
Lack of Trade Show Marketing Strategy & Direction

Being present at all the major trade shows doesn’t mean you actually have a presence at trade shows, and Market Scan was quickly finding that they needed to be doing more to drive engagement and reinforce their authority.

With a major show coming up in the pipeline, Market Scan had about a month to reimagine their trade show marketing strategy. They needed to better announce their attendance to shows and conferences to attract leads, have a reason to visit their booths the first place, and link their efforts to an attractive and effective website that was built to modern standards. To top it all off, their marketing team was very small, so they didn’t have the time to dedicate to their marketing efforts as needed.

That’s when they called the marketing gurus at Vonazon to come up with a plan to put Market Scan on everyone’s exhibit floor map.

TOP OBSTACLES


Outdated website and
graphic content
Lack of marketing automation
strategy & implementation
Small team with no
finite marketing tactics
No proper trade show
marketing plan

TOP OBSTACLES


Outdated website and
graphic content


Lack of marketing automation
strategy & implementation


Small team with no
finite marketing tactics


No proper trade show
marketing plan

VONAZON'S PLAN FOR SUCCESS

First, Vonazon worked with Market Scan to understand their own vision, goals, and objectives for the upcoming new year. With both teams on the same page, Vonazon could offer guidance on how to achieve them.

Next, Vonazon recommended and developed an entire pre-& post-trade show strategy that could be cloned across multiple trade show campaigns, and created drip campaigns to guarantee successful conversion from their efforts.

Finally, to accompany the new strategies, Vonazon identified the need for new graphics and assets that would more accurately represent the Market Scan brand and determine where the company hoped to move their website.

THE VONAZON PROCESS
The Solution, the Vonazon Way

Vonazon’s team spent time researching Market Scan’s industry and helping their client better identify their buyer persona’s along with their buyers’ journeys. After outlining this information and assessing Market Scan’s current database of leads, Vonazon could create effective segmentations to ensure that they could target appropriate prospects for each campaign and have a clear idea of where each prospect is in their journey based on Vonazon’s own defined scoring rules.

With these foundational items in place, Vonazon developed out the perfect pre-& post-show marketing strategy for various shows that Market Scan regularly attended. Subsequent drip campaigns were built to continue the marketing after trade shows concluded and keep prospects involved. Along with the custom Act-On email and landing page templates developed for these campaigns, Vonazon redesigned brochures and advertising to create more appealing and valuable content for prospects to engage with. This became an opportunity for Market Scan to highlight the current and new partners that they work with, building trust and reliability.

THE VONAZON PROCESS
The Solution, the Vonazon Way

Vonazon’s team spent time researching Market Scan’s industry and helping their client better identify their buyer persona’s along with their buyers’ journeys. After outlining this information and assessing Market Scan’s current database of leads, Vonazon could create effective segmentations to ensure that they could target appropriate prospects for each campaign and have a clear idea of where each prospect is in their journey based on Vonazon’s own defined scoring rules.

With these foundational items in place, Vonazon developed out the perfect pre-&post-show marketing strategy for various shows that Market Scan regularly attended. Subsequent drip campaigns were built to continue the marketing after trade shows concluded and keep prospects involved. Along with the custom Act-On email and landing page templates developed for these campaigns, Vonazon redesigned brochures and advertising to create more appealing and valuable content for prospects to engage with. This became an opportunity for Market Scan to highlight the current and new partners that they work with, building trust and reliability.

THE RESULTS ARE IN
Market Scan Finds Success

With Vonazon’s campaigns in place, new graphic content, and strategic advertising, Market Scan saw incredible results in their marketing. They were excited about the big influx of visitors to trade show booths—all traced back to Vonazon’s marketing efforts. Increased website visitors being pushed to the site from the digital initiatives plus the new brochures Vonazon developed has really helped put Market Scan on everyone’s “must visit” list at the events. In addition, Vonazon’s drip campaigns have been successful in making new leads really aware of who Market Scan is and the strong value they can deliver to dealerships and other automotive applications. In recent months, Market Scan has closed new deals with prominent organizations and continues to see regular leads and promising engagements from prospects—all thanks to the dream team that powers only the best digital marketing: Vonazon.

NUMBERS DON'T LIE

267 leads have engaged with our trade show content and assets to date

295 Website Conversions from
Anonymous to Known in the past quarter

More than 2x improvement in click-to-open since the first month of engagement

WHAT'S NEXT FOR MARKET SCAN?

The great marketing results have left Market Scan hungry for more, so they are ready to take a bigger bite and expand their marketing even further. The company has decided to extend their relationship with Vonazon another 6 months to further maintain their Act-On account and continue to optimize their marketing for trade shows.

They are looking to develop more specific nurture campaigns for cold or stale leads, create additional tradeshow campaigns, further refine their website, create advertising posters, and so much more. Since their initial engagement, Vonazon has helped get the most out of two additional trade shows, and there’s no plan to stop anytime soon!

Vonazon
Los Angeles Office

Toll Free: (800) 600-7007
Local: (818) 357-5400
Fax: (818) 357-5430
info@vonazon.com

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