MARKET SCAN'S CHALLENGES
Lack of Trade Show Marketing Strategy & Direction
Being present at all the major trade shows doesn’t mean you actually have a presence at trade shows, and Market Scan was quickly finding that they needed to be doing more to drive engagement and reinforce their authority.
With a major show coming up in the pipeline, Market Scan had about a month to reimagine their trade show marketing strategy. They needed to better announce their attendance to shows and conferences to attract leads, have a reason to visit their booths the first place, and link their efforts to an attractive and effective website that was built to modern standards. To top it all off, their marketing team was very small, so they didn’t have the time to dedicate to their marketing efforts as needed.
That’s when they called the marketing gurus at Vonazon to come up with a plan to put Market Scan on everyone’s exhibit floor map.