OUR PROPOSED SOLUTION
Identify, Educate, Nurture
Vonazon's goal was to better understand SuperCamp's target buyers so we could better market to them. In order to do so, Vonazon proposed developing and implementing three unique buyer personas and creating appropriate list segmentations off of each demographic qualifier.
Additionally, Vonazon worked to identify the pain points their customer experiences, so we could create downloadable assets that would ease those concerns. In order to further assuage any fears parents might have in sending their child to SuperCamp, we encouraged the development of written and video testimonials of past students.